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| Filed News |
| U.S.A. B&S Company help the Chinese garden machine enters international market |
| 2005-08-03 10:55:27 |
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| It is the dreams for a lot of mechanical manufacturers of garden of China to go abroad and participate in the competition of the international market. How to race to control the international market? U.S.A. B&S Company with international famous brand, wishes to help these companies to expect the common development and realize double win.
At first it is a market access. The investigation of the overseas market show that consumers pay close attention to the brand of the engine most while buying the garden equipment, this become the decision factor for buying. For a long time, the overseas market pays attention to the supply of the parts and after-sale service further, and there is a mandatory standard in discharging and the noise for the engine. And garden machinery has assembled the brand engine that the international market approved, these questions can be easily solved. Take B&S as an example, only in Australia and New Zealand where having a bright future on brush cutter and engine market of horticulture, its market share has accounted for more than 70%. Assemble the famous brand engine, can make up lack of popularity and approval of the domestic garden machinery in the brand of the international market .
Secondly it is the marketing experience. B&S is not only the biggest horticulture engine manufacturer in the world but also make " improving end user's trust and loyalty on the products " as the key link of managing for a long time, abundant experience in international marketing, can offer valuable experience to enterprise of our country garden machine. In addition, B&S Company's the different appearances, type, design ,color of the engines can not only content different users' demands , but offer unique competition advantage to mechanical manufacturer's in the garden even more
Third, B&S has already formed the tradition that support to related manufacturer on feasibility research, chassis in products test, marketing, sell and setting up distribute network. Industry its unique engine use centre and test laboratory is the good example. B&S’ engineer offer specialized installation and test free for the equipment of related manufacturer and finish a series of technical support. from the demand assessment , design analysis , test result to performance feedback etc.
Fourth, in garden market B&S pursue the policy of neutrality of " only produce the engine , not produce final product ", prevent from competition of related manufacturer, this is the remarkable different that B&S and some other international engine supplier.? Mr. Mark Plum who the marketing vice-president in east Asia of this company says , helps the garden mechanical manufacturer of China to enter the international market with all strength, it is a long-term commitment that B&S give to the Chinese market. |
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